Cloth for Work
Village communities take up development work they choose themselves, and receive material kits in recognition of their effort, not as handouts.
New Delhi · Since 1999
Goonj turns urban surplus material into a development resource for rural communities across India.
Goonj began in 1999, when founder Anshu Gupta left a corporate career after he and his wife gave 67 pieces of their own clothing to people facing winter without enough to wear. That moment revealed two truths: Indian cities hold vast amounts of unused cloth and material, and villages need it, yet cloth was missing from the development agenda.
Today Goonj works with communities across India in disaster relief, humanitarian aid and rural development, always placing the receiver's rights and dignity at the centre, not the giver's goodness.
In 2015 Anshu Gupta received the Ramon Magsaysay Award for "transforming the culture of giving in India." He was also named Social Entrepreneur of the Year 2012 (Schwab Foundation) and received an Ashoka Fellowship in 2004.
Material is not charity. It is a resource, and the people who receive it are partners, not beneficiaries.
We build a barter between the city's surplus and the village's labour, so communities earn what they receive while repairing their own roads, wells, schools and water bodies.
Each initiative starts with material that would otherwise lie unused.
Village communities take up development work they choose themselves, and receive material kits in recognition of their effort, not as handouts.
Reusable cloth pads made from surplus cotton, paired with open conversations that break the silence around menstruation for rural women and girls.
Urban schools share surplus books and stationery with rural schools, linked to children's attendance and community upkeep of their schools.
Relief during floods, cyclones and other disasters, followed by long-term rebuilding alongside affected communities.
"Village self-respect": supporting communities to plan and lead their own development. [NGO to confirm scope]
Citizens, offices and housing societies collect clothes and household goods, which Goonj sorts, repairs and reuses.
Figures below are from public sources and may be out of date. Current figures: [NGO to confirm]
Illustrative images, not photographs of Goonj's work.
The Hindu · July 2015
Anshu Gupta wins Ramon Magsaysay AwardWikipedia
Goonj (NGO) overviewGoonj
Full list of awards and recognitionsTwo ways to give. Both matter equally.
Funds move material, run collection centres and support village work.
Online giving and 80G tax receipt details: [NGO to confirm]. Please email mail@goonj.org after a transfer.
Clothes, woollens, household goods, books and stationery in usable condition.
Sort cloth, run a collection drive, or lend a professional skill.
Goonj Head Office
Rajesh Pilot Marg, Madan Pur Khadar,
Near Sunder Public School, New Delhi – 110076
Toll-free: 1800 202 9012
Phone: 011-41401216
Email: mail@goonj.org