Folded, colourful donated cloth stacked on a woven cot outside a mud-walled village home at sunset

New Delhi · Since 1999

What your city no longer needs can rebuild a village, with dignity.

Goonj turns urban surplus material into a development resource for rural communities across India.

About Goonj

Goonj began in 1999, when founder Anshu Gupta left a corporate career after he and his wife gave 67 pieces of their own clothing to people facing winter without enough to wear. That moment revealed two truths: Indian cities hold vast amounts of unused cloth and material, and villages need it, yet cloth was missing from the development agenda.

Today Goonj works with communities across India in disaster relief, humanitarian aid and rural development, always placing the receiver's rights and dignity at the centre, not the giver's goodness.

In 2015 Anshu Gupta received the Ramon Magsaysay Award for "transforming the culture of giving in India." He was also named Social Entrepreneur of the Year 2012 (Schwab Foundation) and received an Ashoka Fellowship in 2004.

Villagers working together to build a stone check dam across a stream in a green valley at golden hour

Our mission

Material is not charity. It is a resource, and the people who receive it are partners, not beneficiaries.

We build a barter between the city's surplus and the village's labour, so communities earn what they receive while repairing their own roads, wells, schools and water bodies.

Programmes

Each initiative starts with material that would otherwise lie unused.

Cloth for Work

Village communities take up development work they choose themselves, and receive material kits in recognition of their effort, not as handouts.

Not Just a Piece of Cloth

Reusable cloth pads made from surplus cotton, paired with open conversations that break the silence around menstruation for rural women and girls.

School to School

Urban schools share surplus books and stationery with rural schools, linked to children's attendance and community upkeep of their schools.

Rahat – Disaster Relief

Relief during floods, cyclones and other disasters, followed by long-term rebuilding alongside affected communities.

Gram Swabhimaan

"Village self-respect": supporting communities to plan and lead their own development. [NGO to confirm scope]

Material collection drives

Citizens, offices and housing societies collect clothes and household goods, which Goonj sorts, repairs and reuses.

Impact

Figures below are from public sources and may be out of date. Current figures: [NGO to confirm]

Year founded
1999
States reached (The Hindu, 2015)
21
Tonnes of material reused (The Hindu, 2015)
1,000+
Cloth pads distributed
[NGO to confirm]

Volunteer

Sort cloth, run a collection drive, or lend a professional skill.

Concept form: opens your email app. Goonj's official volunteer process: [NGO to confirm]

Contact

Goonj Head Office
Rajesh Pilot Marg, Madan Pur Khadar,
Near Sunder Public School, New Delhi – 110076

Toll-free: 1800 202 9012
Phone: 011-41401216

Email: mail@goonj.org